As a busy entrepreneur, the last thing you want to do is obsess over technical marketing tactics. But a little know-how can go a long way towards boosting your bottom line.
Here are 7 simple “growth hacks” you can implement yourself – no confusing jargon or advanced tech skills required – to see an immediate uptick in leads, sales and revenue. I call them unOrdinary “growth boosts” that optimize your online presence and turbocharge your results.
•Clarify your ideal customer. Take 10 minutes and write down the exact type of customer you most want to attract. Be specific about their pain points, goals, budget and preferences. This clarity will guide all your future marketing. Most business owners think they know who wants to buy from them, but a closer look often reveals overlooked groups that are eager for your solution. I help businesses refine their “dream customer” profile based on behaviors, needs and pains- not just demographics. This uncovers new high-potential market segments.
•Rewrite your “About” page. Replace vague descriptions with a clear value proposition targeted exactly at the customers you identified. Speak to their needs and priorities, not just your services. Revisit your why and answer those for your clients who wants to know more about you!
•Redo your service pages. Instead of features, detail the concrete results and benefits clients receive. Focus on outcomes that matter most to your ideal customer. Use compelling promise-heavy language. Many businesses keep promoting the same basic benefits, when a fresh look at what truly speaks to customers hearts and minds could bring in new clients.
•Record an explainer video. A 2-3 minute video introducing people to what you do and how you help goes further than any amount of text. Bonus: It helps with search engine optimization.
•Offer a simple assessment. Create a short questionnaire, worksheet or quick audit for prospects to self-assess their situation. Offer it in exchange for their contact details.
•Boost social media presence. Start publishing consistently on 1-2 platforms aligned with your ideal customer – at least 1-2 times per week. Share helpful tips, answer questions and build credibility.
•Ask for referrals. Simply reminding your satisfied clients that you rely on referrals often spurs them into action. Send a quick, personalized email explaining who you’re looking for and why they’re the perfect fit.
These simple “hacks” require no special tools or tech expertise – only an understanding of who you most want to serve and a willingness to refine your marketing with their specific needs in mind.
Start with one or two, track your progress and be willing to iterate and improve. Small tweaks can bring big results – and success breeds confidence to test further innovations to accelerate your growth.
These unOrdinary “growth boosts” look past standard practices, experimentally testing targeted changes that have potential for outsized impact on your bottom line. My suggestions may push you out of your rut, but the goal is to maximize potential within your current efforts and assets. Strategic tweaks can then turbocharge what matters most- new clients!
Where you see roadblocks, I find new pathways. Instead of mimicking “what works”, I test the untested. My focus is finding optimizations that maximize your current marketing to generate the biggest impact on revenue and growth.
Let’s connect and discuss how I might spot overlooked opportunities within your existing efforts- simple strategies to refine your positioning, messaging, customer experience and creative content in a way that meaningfully grows your business. Just leave a comment or send me a message!
